Who we are

Photo: Sarah Pannell B&W.jpeg

Alana Kushnir

Director and Founder

Alana is a freelance curator and lawyer based in Melbourne, Australia. Alana is also a sessional lecturer at The University of Melbourne, teaching subjects on curating, contemporary art and arts law. She is a Director of the Lyon Foundation, an Australian public museum entity which operates the Lyon Housemuseum Galleries.

Alana was previously the General Counsel and Cultural Program Executive for the Virgin Australia Melbourne Fashion Festival. Prior to this, she worked at one of Australia’s leading commercial law firms, King & Wood Mallesons. She holds a Masters of Fine Art (Curating) from Goldsmiths, University of London, a Bachelor of Arts (Art History) (Hons) and a Bachelor of Laws (Hons) from the The University of Melbourne. She is a former Board Member of Invisible Inc, which produces Runway, an independent Australian experimental art journal and Bus Projects, Melbourne.

Alana has presented her research and writing in a wide range of contemporary art and legal publications, academic journals and books, as well as at conferences, lectures and public talks in Osaka, Amsterdam, London and around Australia. Alana has curated exhibitions in Australia and internationally, including at the ICA, London, Zabludowicz Collection, London, the Sherman Contemporary Art Foundation, Sydney and at the IMA, Brisbane (forthcoming). A selection of her curatorial projects are viewable here.

Image: Sarah Pannell


Helen Sweatman
Associate Advisor

Helen is an art advisor based in Melbourne, Australia. She is also a sessional lecturer in the School of Culture and Communication, Faculty of Arts at The University of Melbourne, where she lectures at postgraduate level on cultural economics.

Helen has extensive experience providing art advisory services in both the Australian and International art markets. She co-founded the commercial contemporary art gallery, Fort Delta (Melbourne) - successfully building up a roster of artists and collectors with her business partner, James Bowen. In 2015, she moved to New York to complete a Master of Art Business at Sotheby’s Institute of Art and then went on to become the Director of Sales and Logistics at the New York art consulting firm, DinaburgArts LLC. In this role, she primarily dealt blue-chip artwork to private collectors, and also worked on a number of special projects with corporate partners. While working at DinaburgArts LLC, Helen helped establish Art Legacy Planning LLC (New York), which has quickly grown to be a leading manager of artists’ estates in the US.


Georgina O’Farrell

By George Legal

George is a specialist intellectual property lawyer based in Melbourne, Victoria. George established her practice, By George Legal, in 2016 to offer high quality, cost effective IP advice to individuals and businesses in the arts, publishing, film and television, food and beverages, creative industries and digital media. George has been practicising as a lawyer since 2003 in Australia and the UK and has extensive IP and litigation experience. She has significant inhouse experience, having been the Head of Legal for the Madman Media Group (Aus) and Phaidon Press (UK), in addition to private practice experience with Ashurst (UK) and Corrs Chambers Westgarth (Melb). Georgina is a guest lecturer on managing creative content for the University of Melbourne Masters of Art program and RMIT Bachelor of Fine Arts. She regularly provides pro bono legal advice to the Arts Law Centre of Australia and is a Director of Craft Victoria.